Wednesday, May 13, 2015

Isolente - designed by Diego Ballester

It is very nice to see a matte black background and a rose-gold print that stand out in a good way. It is very easy to get a metallic design wrong, especially if it is overused. But the metallic of the logo and the metallic of the bottle seal manage to coordinate and tie-in well together. The fingerprint of the logo is a really interesting piece that you don't see too often. The fingerprint design makes you think that the makers of the wine want to put more than just their seal on this product. Not to mention, the design does look like someone holding up their middle finger to you. The people who see and realize that is detail will find the humor, and become more interested in trying the product. Even the product's name 'Insolente' is an irreverent little quirk that serves the design well.

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