This is a good way to sell olive oil. This brand identifies itself as being eco-friendly, from every aspect including the recyclable label made from recycled product. The leaves sticking out on the bottle are a nice touch, since people will associate the product more with nature. The bottle is a decent size and shape, none of the awkwardly-shaped bottom-heavy bottles you see in the grocery store. The green and white are a nice complement to the brand, since there isn't anything black and heavy or bulky on the design, people will associate this product with more delicate tastes. The type of the label is really nice, and looks classy enough to go straight to the dinner table.
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