Amstel - bottle Designed by P.E.T. Engineering - The Netherlands

With the older design of the Amstel bottle, there was a big label placed on the product and crinkled gold foil placed over the bottle cap at the top. The fact that Amstel decided to get rid of the big label, and instead place the company logo as an etching onto the bottle itself is a nice update. The foil cap cover on the old bottle  did not do much for the overall aesthetic, so the label and the cap cover appeared as two spate pieces. The embossed Amstel stamp is a much better idea, because the customer can feel like it is the higher-quality beer that it is marketed as. The bottle cap cover and the smaller wrap-around label are much more cohesive. A good design for a certain kind of customer, Amstel decided instead of having the bottom of the bottle look flat on the table, they would shape the bottom since they switched from a glass to plastic bottle.