Nongfu Spring Mineral Water - by Design Agency Horse (UK)
Considering this is the leading bottled water manufacturer in China, it is very interesting that they decided to go with a British design company when creating their bottles. The red lettering of the company is a nice touch and really stands out in comparison to the white lettering and designs. The designs on the front of the bottle were probably limited edition, since they are Christmas colors
and designs. A message from the company states: "Produced for high-end restaurants, bars and hotels, the bottles feature eight different plant and animal species from Moya Spring, at the foot of Changbai Mountain - the volcanic region bordering China and North Korea that produces the water."
The designs are not etchings, instead they are printed on the bottle. With twelve different designs, the company really went for uniqueness. So for a product that is marketed to high-end restaurant in China, this is perfect.
Bottle Design
Wednesday, May 13, 2015
Mount Franklin sparkling - Designed by Samantha Wills
This is a bottle design with a lot of detail all over. It looks like designer water because plenty of care was placed into the design. It stand out because of the hand-drawn images and bright colors utilized. The design around the top of the bottle is very intricate as well. However, the logo and name of the product does not mesh well with the rest of the design, if fact, it looks like a separate piece entirely. It looks like the type of water that would attract people who have been to Caochella music festival. There is even a woman on the front wearing a feather headpiece. The design is definitively aimed at a younger audience.
This is a bottle design with a lot of detail all over. It looks like designer water because plenty of care was placed into the design. It stand out because of the hand-drawn images and bright colors utilized. The design around the top of the bottle is very intricate as well. However, the logo and name of the product does not mesh well with the rest of the design, if fact, it looks like a separate piece entirely. It looks like the type of water that would attract people who have been to Caochella music festival. There is even a woman on the front wearing a feather headpiece. The design is definitively aimed at a younger audience.
Danube bottled water- designer unknown
The bottle itself is a very elegant shape that serves the purpose of looking like the type of expensive water you would find at a dinner party for wealthy patrons. With the all over blue wave design, it looks simple enough to sit out anywhere in the kitchen and still look in place. I really like how a sans serif font was used for the company name, and the two little bullet points at the end are a nice touch. I kind of wish this would do a little more to stand out. The company name is a nice association with a large river in Europe, which also adds to the feeling of European class. Maybe a little too simple, but overall a good design.
Mezcal Meteoro - designed by Francisco Rueda
This is a brand that wants to be known for using traditional methods when creating their agave alcohol, so it makes sense that everything on the bottle is more old-fashioned, but not the point of looking out-of-date. The Type of the label is a nice Sans-Serif font, which is what makes it look slightly modern, but it is simple enough for people to read easily, and the placing of everything on the label was well thought-out. The little detail of the line going into the "O" is a nice touch that reminds people of a meteor. This product is hand-crafted with care, and the little leather strip going over the cork in the bottle is a nice little reminder of that to the consumer. This bottle is also a really nice touch, since it is simple enough that people will want to empty it out just to have it sitting on the shelf in their home.
This is a brand that wants to be known for using traditional methods when creating their agave alcohol, so it makes sense that everything on the bottle is more old-fashioned, but not the point of looking out-of-date. The Type of the label is a nice Sans-Serif font, which is what makes it look slightly modern, but it is simple enough for people to read easily, and the placing of everything on the label was well thought-out. The little detail of the line going into the "O" is a nice touch that reminds people of a meteor. This product is hand-crafted with care, and the little leather strip going over the cork in the bottle is a nice little reminder of that to the consumer. This bottle is also a really nice touch, since it is simple enough that people will want to empty it out just to have it sitting on the shelf in their home.
ekoBrachia - design by Izvorka Juric
This is a good way to sell olive oil. This brand identifies itself as being eco-friendly, from every aspect including the recyclable label made from recycled product. The leaves sticking out on the bottle are a nice touch, since people will associate the product more with nature. The bottle is a decent size and shape, none of the awkwardly-shaped bottom-heavy bottles you see in the grocery store. The green and white are a nice complement to the brand, since there isn't anything black and heavy or bulky on the design, people will associate this product with more delicate tastes. The type of the label is really nice, and looks classy enough to go straight to the dinner table.
This is a good way to sell olive oil. This brand identifies itself as being eco-friendly, from every aspect including the recyclable label made from recycled product. The leaves sticking out on the bottle are a nice touch, since people will associate the product more with nature. The bottle is a decent size and shape, none of the awkwardly-shaped bottom-heavy bottles you see in the grocery store. The green and white are a nice complement to the brand, since there isn't anything black and heavy or bulky on the design, people will associate this product with more delicate tastes. The type of the label is really nice, and looks classy enough to go straight to the dinner table.
Amstel - bottle Designed by P.E.T. Engineering - The Netherlands
With the older design of the Amstel bottle, there was a big label placed on the product and crinkled gold foil placed over the bottle cap at the top. The fact that Amstel decided to get rid of the big label, and instead place the company logo as an etching onto the bottle itself is a nice update. The foil cap cover on the old bottle did not do much for the overall aesthetic, so the label and the cap cover appeared as two spate pieces. The embossed Amstel stamp is a much better idea, because the customer can feel like it is the higher-quality beer that it is marketed as. The bottle cap cover and the smaller wrap-around label are much more cohesive. A good design for a certain kind of customer, Amstel decided instead of having the bottom of the bottle look flat on the table, they would shape the bottom since they switched from a glass to plastic bottle.
With the older design of the Amstel bottle, there was a big label placed on the product and crinkled gold foil placed over the bottle cap at the top. The fact that Amstel decided to get rid of the big label, and instead place the company logo as an etching onto the bottle itself is a nice update. The foil cap cover on the old bottle did not do much for the overall aesthetic, so the label and the cap cover appeared as two spate pieces. The embossed Amstel stamp is a much better idea, because the customer can feel like it is the higher-quality beer that it is marketed as. The bottle cap cover and the smaller wrap-around label are much more cohesive. A good design for a certain kind of customer, Amstel decided instead of having the bottom of the bottle look flat on the table, they would shape the bottom since they switched from a glass to plastic bottle.
Ouzo - illustrated by Viktor Gountaras
This is probably a cliché drink in Greece, but it is something that has a history with the country. Designed to unapologetically appeal to tourists, this is a bottle that borrows plenty of elements from Greek history and culture. Using many hand-illustrated images that give a brief example of the local history and culture, these bottles serve as a nice souvenir on their own. With the different designs for each color, the makers of this product did not want to stray away from allowing their product to stand out. The colors even work well together, if you line them up on a shelf in a bar or liquor store, they look associated enough for people to realize that this is the same product with more vibrant packaging. The only thing I don't really like about the design of this product is the name of the product just seems to be written on as an afterthought. There also should be at least some sort of description of the product, so people who are not familiar with the brand can get some sense of what the company and product is.
This is probably a cliché drink in Greece, but it is something that has a history with the country. Designed to unapologetically appeal to tourists, this is a bottle that borrows plenty of elements from Greek history and culture. Using many hand-illustrated images that give a brief example of the local history and culture, these bottles serve as a nice souvenir on their own. With the different designs for each color, the makers of this product did not want to stray away from allowing their product to stand out. The colors even work well together, if you line them up on a shelf in a bar or liquor store, they look associated enough for people to realize that this is the same product with more vibrant packaging. The only thing I don't really like about the design of this product is the name of the product just seems to be written on as an afterthought. There also should be at least some sort of description of the product, so people who are not familiar with the brand can get some sense of what the company and product is.
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