Making water look interesting.

There aren't many ways to make plain old boring water pop off the shelf in the grocery store, so when a design like this comes along I actually sit up and take notice. Having looked at the plain old bottles if water at the grocery store, this is refreshing to look at. Very few designers would be ballsy enough to use this type of shape in a bottle. The geometric design is prismatic, crystalline, and interesting. The label on the bottle itself is very small and is a well-blended part of the design element. This however, looks like the expensive water at Whole Foods, which it probably is. The organic kind of water that you get specially imported from Norway and serve at fancy luncheons with pastel-colored macarons and bragging rights. This water looks like it is trying to sell a certain lifestyle, and it makes me want to know what its like to drink a prism.