Dr. Jekyll is in the lab again....

This is a really creative way to market a product, and to any literary person familiar with the story, the pun will be understood. Dr. Jekyll is in the lab creating a delicious gin cocktail, which causes him to turn into Mr. hyde after he drinks a flask (or in this case, an Erlenmeyer flask) of the piney beverage. The fact that they even bottled it in Chemistry glassware is just a really good, original idea. The only thing that really annoys me about the bottle, is the type used. There appear to be more than three different typefaces used in this design. And one of the golden rules of design is only use three typefaces sparingly, but in most cases, use one or two. 'Mr. Hyde' could have been done without the shadowing, and an old-school serif font would have worked better, since the story of Dr. Jekyll and Mr. Hyde is more of a Victorian-era and it would be more fitting. What I didn't notice at first, but I like is the thin white flora behind the product name. It ties in very well with the old story, and I would love to own a bottle, just to put it on a shelf and look at it.