Wednesday, April 22, 2015

Champagne? No, its wine.

Using Willowy branches on the bottle of an alcoholic beverage is not the most original idea (thanks Belvedere), but that doesn't mean it cannot still be interesting. Using curlier branches kind of makes the bottle look like its draped in lace at a distance. This design element is continued on the bottle wrapper to make it look even fancier. Having the label cut out in a circular shape since its placed on the cylindrical bottle gives a really good continuation. The use of gold with the color of the white Riesling just makes the wine look even more golden, and that's a nice draw for a customer who is just glancing through the shelves. The gold also makes people think of weddings and anniversaries and holiday celebrations, so it could be easily marketed as a wine for celebration. This is a well thought-out design and even though I have no idea who the designer is, its still a commendable piece of work.


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