Dr. Jekyll is in the lab again....

This is a really creative way to market a product, and to any literary person familiar with the story, the pun will be understood. Dr. Jekyll is in the lab creating a delicious gin cocktail, which causes him to turn into Mr. hyde after he drinks a flask (or in this case, an Erlenmeyer flask) of the piney beverage. The fact that they even bottled it in Chemistry glassware is just a really good, original idea. The only thing that really annoys me about the bottle, is the type used. There appear to be more than three different typefaces used in this design. And one of the golden rules of design is only use three typefaces sparingly, but in most cases, use one or two. 'Mr. Hyde' could have been done without the shadowing, and an old-school serif font would have worked better, since the story of Dr. Jekyll and Mr. Hyde is more of a Victorian-era and it would be more fitting. What I didn't notice at first, but I like is the thin white flora behind the product name. It ties in very well with the old story, and I would love to own a bottle, just to put it on a shelf and look at it.

Champagne? No, its wine.

Using Willowy branches on the bottle of an alcoholic beverage is not the most original idea (thanks Belvedere), but that doesn't mean it cannot still be interesting. Using curlier branches kind of makes the bottle look like its draped in lace at a distance. This design element is continued on the bottle wrapper to make it look even fancier. Having the label cut out in a circular shape since its placed on the cylindrical bottle gives a really good continuation. The use of gold with the color of the white Riesling just makes the wine look even more golden, and that's a nice draw for a customer who is just glancing through the shelves. The gold also makes people think of weddings and anniversaries and holiday celebrations, so it could be easily marketed as a wine for celebration. This is a well thought-out design and even though I have no idea who the designer is, its still a commendable piece of work.

Making water look interesting.

There aren't many ways to make plain old boring water pop off the shelf in the grocery store, so when a design like this comes along I actually sit up and take notice. Having looked at the plain old bottles if water at the grocery store, this is refreshing to look at. Very few designers would be ballsy enough to use this type of shape in a bottle. The geometric design is prismatic, crystalline, and interesting. The label on the bottle itself is very small and is a well-blended part of the design element. This however, looks like the expensive water at Whole Foods, which it probably is. The organic kind of water that you get specially imported from Norway and serve at fancy luncheons with pastel-colored macarons and bragging rights. This water looks like it is trying to sell a certain lifestyle, and it makes me want to know what its like to drink a prism.